With everything there is a right and wrong, social media marketing is no exception. In fact this is one area where what you say either make or break your public image. Let’s start with the Do’s:
1. Be original; if your competitors are into one thing don’t follow like a duck in line. Be that beacon your prospects will readily gravitate to.
2. Content; share content that will inform. If you are selling eggs you should not be tweeting about music. Your content should be relevant to your target audience.
3. Know your target audience; as stated above, post what is relevant to your product/service. What is also important is to know your target market. Teenagers will not be interested in buying eggs when the are seeking music to buy.
4. Be active; going ghost for a few days to a few weeks is not a good idea. Be active, stay active, and watch your prospect base increase.
5. Add Personality; most tweets/posts are sometimes ‘machine like’. Connect with your audience in a more intimate way rather than just placing content for them to read.
1. It looks quite desperate to like your own posts, so don’t.
2. If it looks like a spam, people will think it’s a spam. Don’t bombard your audience with unnecessary information. Whether via email or social media message. Ensure that you have full consent and do not over-step your bounds.
3. Private accounts won’t do you any good. It makes it difficult for you audience to connect with you.
4. DO NOT ARGUE OVER THE SOCIAL MEDIA. This is crucial as potential clients are watching. Where possible reply to all messages/inquiries in a professional manner. If an argument arises, remain calm and handle the situation professionally.
5. Last and finally do not send emails about your products/services after just connecting with an individual. This is a big turn off as you are being rather pushy. This is seen way too often on twitter and usually results in losing a few followers.